Engelse Marketing en Sales terminologie
Marketing en Sales terminologie
Over marketing en sales zijn vele boeken geschreven. Hieronder willen we je in het kort het verschil uitleggen in het Engels. Ook hebben we een lijstje bijgevoegd met bruikbare termen.
Sales = Sell the products or services that we can deliver
The job of sales is to “sell what we can offer or what is in stock”. A company will have specific products or services. The job of sales is to sell these products or services.
With sales you can develop relationships with customers. You start with the initial talk, help your customers to make a decision, overcome objections, negotiate prices and terms and work to be sure that customers are happy with the product or service.
Marketing = is an ongoing communications exchange and engagement, with customers in a way that educates, informs and builds a relationship over time, now and for the future.
The key job of marketing is to understand the marketplace from the perspective of the customer. Marketing is to direct and lead the company toward the segments, or groups of customers where the company can profitably compete. Without marketing, no sales
If nobody knows about your product or service there won’t be any sales. Markets are constantly changing. The job of marketing is to stay ahead of the changes and anticipate at the right time.
Engelse Marketing en Sales termen:
After sales service
Service that continues after the sale of a product (or a service) you provided (maintenance, updates, etc.)
Testing two versions of a marketing idea (webpage/CTA/newsletter etc.) to see which one performs best.
Tracking data that informs you on your marketing efforts. The data can come from a website, social media, etc.
Person or company that acts for another and provides a specified service.
Everything that shows awareness of your business, your product or service that separates you from other businesses.
Business to business e-commerce: use of commercial networks, online product catalogues, websites and other online resources to inform and reach new customers.
Business to consumer e-commerce: online sale of goods and services directly to consumers via websites.
The comparison of your products or services with that of competitors. The comparison can be focussed on price, service, delivery time etc.
The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site.
Any person who makes a purchase or a person employed by the company to buy stock.
A picture/summary of your ideal client. Based on demographic data. It helps salespeople to focus on the right prospect.
Cash refund offer
Offer to pay back (part of) the purchase price of a product to customers.
To call someone back in a later stage because it gives you more time to speak with them.
Two or more shops or outlets that have the same owner and sell almost the same merchandise.
Close the deal
Finalizes a sale or service.
To call a prospect to get them interested in an appointment or product/service.
The type of advertising in which a company makes a direct comparison to another brand, product, service or business.
Small shop located near a residential area that opens long hours, often seven days a week.
The course of actions that a prospect will go through to eventually become a lead. With the intention of a sale.
All symbols, such as colours, letter type, logos, layout etc., that creates a public image of a business.
Cost Per Lead (CPL)
The total (marketing) cost of acquiring a lead.
Certificate or voucher that gives customers a saving when they purchase a specific product or service.
Customer Relationship Management (CRM)
Software that helps you organize all of your marketing and sales activities. Such as storing contact and client information, prospects and leads, sales, planning etc.
Customer Acquisition Cost
A way to measure and calculate the cost of acquiring a customer.
A business transaction.
A profiling aspect to get specific information on age, income, family life, gender, social class, savings etc. of a group for marketing and advertising strategies.
A large shop or store that carries a wide variety of product lines.
A reduction in price.
To make an unexpected visit to a client or prospect.
Buying and selling by electronic means, primarily on the internet via websites.
A measurement of likes, shares, comments or any other form of interaction on a piece of content that is shared.
Promotion of products and services over the internet often on social platforms.
Network that connects a company with its suppliers and distributors
Maintain contact after a talk or sale to ensure customer satisfaction.
Association between a company (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit or service in the franchise system.
A promise that product will be repaired or replaced if faulty.
A network that connects people to each other within a company.
Advertising your company via content marketing, blogs, podcasts, E-books, email, video, social networks etc. rather than paid advertising.
A way of entering a (foreign) market by joining with a foreign company to manufacture or market a product or service.
Key Performance Indicator (KPI)
A method to measure the performance of various factors based on your sales and marketing efforts.
A company that has shown interest in one of your products or services. (or an individual)
Lifetime Customer Value
A prediction of the net profit attributed to the entire future relationship with a customer/company.
The company with the largest market share in an industry.
Percentage of the price added to the cost to reach a selling price.
All the efforts of taking an existing product or service to a new market.
A very specific segment of a market in which you are trying to meet the needs of that market. (product or service)
Influential members of a community, group, business or society to whom others turn for advice, opinions, and views.
Designing and producing the container or wrapper for a product.
A group of products that are closely related and often are complementary.
The net profit from a product or service after all costs for marketing and selling for that product or service are covered.
The 4 P’s
Price, Product, Place and Promotion.
A person who represents and sells a product or service for a company.
Return On Investment (ROI)
A system to measure the profitability of an investment you make in sales, marketing, etc. A way to ensure that investments bring the results you want.
A prospect or lead generated by someone who may have an interest in the product or service you’re selling.
A process that leads your client through your products or services with the aim to get them interested.
Using the telephone to sell directly to customers often referred to as ‘cold calling’
An exhibition at which companies in a specific industry can show or demonstrate their services or products.
Unique Selling Proposition/Point
Something that differentiates a product or service from its competitors.
The internet version of word-of-mouth marketing. If your product or service goes ‘viral’, it is shared on the internet.
Wholesale To sell goods and services to those buying for resale (e.g. a shop) or for business use.
- Hier kun je nog meer zakelijke vocabulaire vinden die handig van pas komen in de gesprekken die je met klanten voert.
- Of bekijk deze Engels- Nederlandse woordenlijst die handig is als je internationaal zaken doet. Termen die je moet kennen.
- Je zal ook wel eens een presentatie moeten geven in het Engels. Bekijk dan ook dit stappenplan voor een perfecte presentatie.
Kijk eens naar de aanbevelingen en de inhoud van ‘The Business English Survival Guide’
Vele onderwerpen op het gebied van Zakelijk Engels