Bedrijfstrainingen zakelijk Engels op maat
Engelse Marketing en Sales terminologie

Engelse Marketing en Sales terminologie

Marketing and Sales Blog SR training Zakelijk EngelsMarketing en Sales terminologie


Over marketing en sales zijn vele boeken geschreven. Hieronder willen we je in het kort het verschil uitleggen. Ook hebben we een lijstje bijgevoegd met bruikbare termen.

Sales = Sell the products or services that we can deliver.

The job of sales is to “sell what we can offer or what is in stock”. A company will have specific products or services. The job of sales is to sell these products or services.

With sales you can develop relationships with customers. You start with the initial talk, help your customers to make a decision, overcome objections, negotiate prices and terms and  work to be sure that customers are happy with the product or service.

Marketing = is an ongoing communications exchange and engagement, with customers in a way that educates, informs and builds a relationship over time, now and for the future.

The key job of marketing is to understand the marketplace from the perspective of the customer. Marketing is to direct and lead the company toward the segments, or groups of customers where the company can profitably compete. Without marketing, no sales

If nobody knows about your product or service there won’t be any sales. Markets are constantly changing.  The job of marketing is to stay ahead of the changes and anticipate at the right time.


Marketing en Sales terminologie:


After sales service
Service that continues after the sale of a product (or a service) you provided (maintenance, updates, etc.)
Person or company that acts for another and provides a specified service.
B2B e-commerce
Business to business e-commerce: use of commercial networks, online product catalogues, websites and other online resources to inform and reach new customers.
B2C e-commerce
Business to consumer e-commerce: online sale of goods and services directly to consumers via websites.
The comparison of your products or services with that of competitors. The comparison can be focussed on price, service, delivery time etc.
Any person who makes a purchase or a person employed by the company to buy stock.


Cash refund offer
Offer to pay back (part of) the purchase price of a product to customers.
Chain store
Two or more shops or outlets that have the same owner and sell almost the same merchandise.
Close the deal
Finalizes a sale or service.
Convenience store
Small shop located near a residential area that opens long hours, often seven days a week.
Certificate or voucher that gives customers a saving when they purchase a specific product or service.
A business transaction.
Department store
A large shop or store that carries a wide variety of product lines.
A reduction in price.


Buying and selling by electronic means, primarily on the internet via websites.
Promotion of products and services over the internet often on social platforms.
Network that connects a company with its suppliers and distributors
Maintain contact after a talk or sale to ensure customer satisfaction.
Association between a company (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit or service in the franchise system.
A promise that product will be repaired or replaced if faulty.


A network that connects people to each other within a company.
Joint venture
A way of entering a (foreign) market by joining with a foreign company to manufacture or market a product or service.
Market leader
The company with the largest market share in an industry.
Mark up
Percentage of the price added to the cost to reach a selling price.
Opinion leaders
Influential members of a community, group, business or society to whom others turn for advice, opinions, and views.


Designing and producing the container or wrapper for a product.
Product line
A group of products that are closely related and often are complementary.
The 4 P’s
Price, Product, Place and Promotion.
A person who represents and sells a product or service for a company.
Telephone marketing
Using the telephone to sell directly to customers often referred to as ‘cold calling’
Trade fair An exhibition at which companies in a specific industry can show or demonstrate their services or products.
Viral marketing The internet version of word-of-mouth marketing. If your product or service goes ‘viral’, it is shared on the internet.
Wholesale To sell goods and services to those buying for resale (e.g. a shop) or for business use.

Hier kan je nog meer zakelijke vocabulaire vinden die handig van pas komen in de gesprekken die je met klanten voert.

Of kijk in de  Business English Survival Guide.

The Business English Survival Guide -

Share on FacebookShare on Google+Pin on PinterestTweet about this on TwitterShare on LinkedInEmail this to someone
Sharing is caring. Thanks a lot!

Geef een reactie

Het e-mailadres wordt niet gepubliceerd. Verplichte velden zijn gemarkeerd met *

150-zakelijke-Engelse-uitdrukkingen Zakelijke uitdrukkingen in het Engels 150 stuks!

Nederlandse uitleg, met Engelse voorbeeldzinnen.


Voorkom Van Gaaleriaanse Fouten, Spreek als een Native Speaker, Kom Professioneel over



Onze taalcursussen geven wij meestal in het gebied van Vlissingen tot Rotterdam, van Breda tot Tilburg, Roosendaal en Bergen op Zoom, maar ook in andere plaatsen in Nederland zijn wij actief. Bekijk onze klantlocaties.

  • Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.
Blog berichten

In de afgelopen maanden heeft een aantal van mijn collegae bij A&B Groep de cursus Zakelijk Engels gevolgd bij SR training en ik ben blij verrast met de behaalde resultaten.

SR training heeft het team Geboortezorgadvies van CZ op een praktische en inspirerende manier kennis laten maken met Zakelijk Engels.

Iedere les was voor mij boeiend en leerzaam. De opdrachtvormen waren wisselend, afgestemd op mijn werk. Dit maakte de lessen dynamischer.

SR training is een toegankelijk trainingsbureau dat hoogwaardige taaltrainingen aanbiedt. Het is een fijne partner in de samenwerking en is enorm flexibel. Flexibel in de inhoud van trainingen, de planning en de omgang.

Wat me vooral aansprak was, dat het zo toepasbaar was. We behandelden onze eigen e-mails en rapporten. Geen droge lesstof of invuloefeningen.

Wat een verschil met school, dat leren zo leuk kan zijn. Echt praktisch en afgestemd op onze groep.
Hartstikke bruikbaar in ons werk.

Het heeft me eigenlijk nog verder gebracht dan waar ik dacht uit te komen. Ik spreek met veel meer zelfvertrouwen en merk dat het communiceren stukken beter gaat. Ook is er aandacht besteed aan vaktechnische vocabulaire wat me erg heeft geholpen.